Japan Tourism Dashboard
International visitor arrivals, source market shares, regional mix and monthly trends for a destination where ancient traditions meet the pinnacle of modern luxury and flawless hospitality. Data covers January–September 2026 with 2019–2025 historical comparisons.
Source of data: Official Japan international visitor arrivals by country/area (Japan National Tourism Organization) · January–September 2026 with 2019–2025 comparisons.
Latest Tourism Summary — September 2026
Generated automatically from the latest data on this dashboard.
Latest Month
- Japan recorded 3.10M international visitor arrivals in September 2026.
- −5.0% compared with September 2025 — a moderate decline.
- arrivals were also 0.2% higher than August.
Year-to-Date
- From January to September 2026, arrivals reached 30.73M.
- down 2.9% compared with the same period in 2025 (31.65M).
- Visitor volumes are 28.5% above the comparable 2019 level.
Source market Movement
- South Korea remained the largest source market with 8.26M arrivals (26.9% share).
- South Korea recorded the strongest growth among major markets at +21.6%.
- South Korea and Taiwan contributed most to absolute growth.
- China declined 55.5% year on year.
Market Takeaway
- The 2026 year-to-date performance shows broadly stable versus 2025.
- Growth is maintaining momentum: the latest three months averaged −4.8% YoY, versus −5.3% in the preceding three months.
- Arrivals have exceeded pre-pandemic levels for the comparable period.
Monthly arrivals — 2026 (bars) vs 2025 (line)
Jan–Sep, side by side
Annual visitor arrivals
Recovery trajectory 2019 → Jan-Sep 2026
Top 5 source markets
Jan–Sep 2026
| Country | Visitors | Share | YoY |
|---|---|---|---|
| 🇰🇷South Korea | 8,262,700 | 26.9% | +21.6% |
| 🇹🇼Taiwan | 5,997,600 | 19.5% | +19.1% |
| 🇨🇳China | 3,335,500 | 10.9% | -55.5% |
| 🇺🇸U.S.A. | 2,522,800 | 8.2% | +5.2% |
| 🇭🇰Hong Kong | 1,963,300 | 6.4% | +7.7% |
Top 5 decliners
Largest YoY falls, Jan–Sep 2026
| Country | Visitors | Share | YoY |
|---|---|---|---|
| 🇨🇳China | 3,335,500 | 10.9% | -55.5% |
Only 1 market recorded a YoY decline in this period.
Arrivals by region
Share of arrivals, Jan–Sep 2026
Region performance
Arrivals, share and YoY change
| Region | Arrivals | Share | YoY |
|---|---|---|---|
| East Asia | 19,559,100 | 63.6% | -7.5% |
| Southeast Asia | 3,411,400 | 11.1% | +5.8% |
| North America | 3,215,200 | 10.5% | +6.1% |
| Europe | 1,831,000 | 6.0% | +6.5% |
| Others | 1,446,900 | 4.7% | +6.0% |
| Oceania | 771,900 | 2.5% | +2.2% |
| South Asia | 277,700 | 0.9% | +19.0% |
| Middle East | 217,000 | 0.7% | +18.0% |
All source markets
Arrivals, region and YoY change · Jan–Sep 2026
| Country / Area | Region | Arrivals | Share | YoY change |
|---|---|---|---|---|
| 🇰🇷South Korea | East Asia | 8,262,700 | 26.9% | +21.6% |
| 🇹🇼Taiwan | East Asia | 5,997,600 | 19.5% | +19.1% |
| 🇨🇳China | East Asia | 3,335,500 | 10.9% | -55.5% |
| 🇺🇸U.S.A. | North America | 2,522,800 | 8.2% | +5.2% |
| 🇭🇰Hong Kong | East Asia | 1,963,300 | 6.4% | +7.7% |
| 🌍Others | Others | 1,446,900 | 4.7% | +6.0% |
| 🇹🇭Thailand | Southeast Asia | 835,400 | 2.7% | +2.4% |
| 🇦🇺Australia | Oceania | 771,900 | 2.5% | +2.2% |
| 🇵🇭Philippines | Southeast Asia | 601,300 | 2.0% | +1.7% |
| 🇻🇳Vietnam | Southeast Asia | 551,100 | 1.8% | +4.0% |
| 🇨🇦Canada | North America | 518,900 | 1.7% | +4.9% |
| 🇮🇩Indonesia | Southeast Asia | 495,200 | 1.6% | +10.3% |
| 🇸🇬Singapore | Southeast Asia | 472,000 | 1.5% | +9.6% |
| 🇲🇾Malaysia | Southeast Asia | 456,400 | 1.5% | +12.1% |
| 🇬🇧United Kingdom | Europe | 410,000 | 1.3% | +4.6% |
| 🇫🇷France | Europe | 354,000 | 1.2% | +6.6% |
| 🇩🇪Germany | Europe | 327,600 | 1.1% | +2.6% |
| 🇮🇳India | South Asia | 277,700 | 0.9% | +19.0% |
| 🇮🇹Italy | Europe | 233,900 | 0.8% | +2.6% |
| 🕌Middle East | Middle East | 217,000 | 0.7% | +18.0% |
| 🇪🇸Spain | Europe | 194,300 | 0.6% | +8.5% |
| 🇲🇽Mexico | North America | 173,500 | 0.6% | +25.8% |
| 🇷🇺Russia | Europe | 155,600 | 0.5% | +20.5% |
| 🇪🇺Nordic Countries | Europe | 155,600 | 0.5% | +11.2% |
Source of data: Official Japan international visitor arrivals by country/area (Japan National Tourism Organization) · January–September 2026 with 2019–2025 comparisons. Figures shown in thousands (k) or millions (M) where labelled.